Is this female empowerment? Ridiculous!

http://www.youtube.com/watch?v=vPayFrCOiZM&feature=player_embedded

This is ridiculous! This is outrageous! They are selling in Indian market a product that tightens the genitals of women to get better pleasure for men and no one is talking about it. And shamelessly, there is a super quality commercial to advertise the product.

Claiming that it has come up with an answer to female empowerment, a Mumbai-based company Ultratech is marketing the product:  a vagina tightening gel. Phew!

The product, called 18 Again, was launched last month. The makers boast that 18 Again is a “femininity restoring” and “empowerment” product.  And the price: each jar is selling at Rs. 2,439, or around $43! According to sources, Ultratech invested huge money in its marketing campaign.


One of the product’s FAQs says that 18 Again is a result of years of research and development done by their scientists. It addresses intimate feminine concerns of women. It helps in the rejuvenation of the vagina by tightening it in a natural way. It is a product that provides true women empowerment.

Experts say that any such creams and gels cannot help in any way beyond a local vasodilating effect and it is most unlikely that the gel would be able to act on the vaginal muscles at all.

The worst, they call it “female empowerment”!

Experts say that it is one of several products to come on the market recently that are actually more about pleasing men — or more specifically, upholding age-old and errant ideas about what should be pleasing to men — even though they have been dressed up as women’s cosmetics and health care.

Steve Williams writes in one of his articles in a Care2 newsletter, “Indeed, a recent and aggressive upsurge in skin lightening creams, where women are told they will be more successful and more prosperous in love and life if they have a lighter complexion, have taken hold in India’s stores. There has even been a vaginal whitening product put on the market, though since an outcry, that particular product has apparently been moved to ship primarily for medical retailers.”